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Universal Women

Filmmaking and Institutional Change in Early Hollywood (book in English)

by Mark Garrett Cooper

Type
Studies
Subject
StudioUniversal
Keywords
Universal, women, history of cinema, silent cinema
Publishing Date
2010
Publisher
University of Illinois Press
Collection
Women's Media History Now
Language
English
Size of a pocketbookRelative size of this bookSize of a large book
Relative size
Physical desc.
Paperback • 264 pages • 32 €
6 x 9 inches (15 x 23 cm)
Also available as an eBook.
ISBN
978-0-252-07700-5
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Book Presentation:
A Choice Outstanding Academic Title, 2011.

Between 1912 and 1919, the Universal Film Manufacturing Company credited eleven women with directing at least 170 films, but by the mid-1920s all of these directors had left Universal and only one still worked in the film industry at all. Two generations of cinema historians have either overlooked or been stymied by the mystery of why Universal first systematically supported and promoted women directors and then abruptly reversed that policy.

In this trailblazing study, Mark Garrett Cooper approaches the phenomenon as a case study in how corporate movie studios interpret and act on institutional culture in deciding what it means to work as a man or woman. In focusing on issues of institutional change, Cooper challenges interpretations that explain women's exile from the film industry as the inevitable result of a transhistorical sexism or as an effect of a broadly cultural revision of gendered work roles. Drawing on a range of historical and sociological approaches to studying corporate institutions, Cooper examines the relationship between institutional organization and aesthetic conventions during the formative years when women filmmakers such as Ruth Ann Baldwin, Cleo Madison, Ruth Stonehouse, Elise Jane Wilson, and Ida May Park directed films for Universal.

See the publisher website: University of Illinois Press

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