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Showmen, Sell It Hot!

Movies As Merchandise in Golden Era Hollywood (book in English)

by John McElwee

Type
Studies
Subject
Economy
Keywords
economics, Hollywood, posters, communication
Publishing Date
2013
Publisher
GoodKnight Books
Collection
(no collection)
Language
English
Size of a pocketbookRelative size of this bookSize of a large book
Relative size
Physical desc.
Hardcover • 286 pages
8 ¾ x 11 inches (22 x 28 cm)
ISBN
978-0-9711685-9-6
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Book Presentation:
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!

Contents:
Front Cover --
Title Page --
Half Title --
Copyright --
Dedication --
Contents --
Prologue: Unsung Heroes --
1. About Those So-Called "Good Old Days" --
2. All Aboard the Mutilation Express --
3. Titillated to Distraction --
4. When RKO Flew Down to Rio --
5. Metro and the Marxes --
6. Metro's Jean Harlow Closeout Sale --
7. The Pair That Curled Your Hair --
8. The Great Jesse James Box-Office Raid --
9. John Ford's Evergreen Stagecoach --
10. The Three Million Dollar Splurge --
11. Campaigning for Kane --
12. The Thinking Man's Exploitation Shockers --
13. Stateside Theatres of War --
14. Paramount's Road to Sunset Boulevard --
15. Wilder's Ace Goes in the Hole --
16. Forgotten But Not Gone: My Son John --
17. Metro and the Red Badge Blow Off --
18. Columbia and Kazan's Waterfront Haul --
19. The Mighty Monarch of Melodramas --
20. "100 Percent Pure Gravy" --
21. Universal Makes Box-Office Music --
22. Warner Bros. and the James Dean Cult --
23. I Call It "Fashion Noir" --
24. Psycho Salesmanship --
25. A Memphis Screamiere --
26. Exhibition's Baby Jane Blastoff --
27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde --
Epilogue: Lights Out --
Chapter Notes --
Index --
About the Author --
Praise for Showmen, Sell It Hot!.

See the publisher website: GoodKnight Books

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