MENU   

The Art of Selling Movies

(book in English)

by John McElwee

Type
Studies
Subject
Economy
Keywords
communication, economics, Hollywood, posters
Publishing Date
2017
Publisher
GoodKnight Books
Collection
(no collection)
Language
English
Size of a pocketbookRelative size of this bookSize of a large book
Relative size
Physical desc.
Hardcover • 304 pages
8 ½ x 11 inches (21.5 x 28 cm)
ISBN
978-0-9962740-4-3
User Ratings
no rating (0 vote)

Average rating: no rating

0 rating 1 star = We can do without
0 rating 2 stars = Good book
0 rating 3 stars = Excellent book
0 rating 4 stars = Unique / a reference

Your rating: -

Report incorrect or incomplete information

Book Presentation:
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.

Contents:
Introduction: Fine art, folk art, or no art at all --
Silents to 1930s : daily survival of the fittest --
1940s : business booms and ads peak --
1950s : wide, wide worlds --
1960s : a slow slide down.

See the publisher website: GoodKnight Books

> From the same author:

Showmen, Sell It Hot!: Movies As Merchandise in Golden Era Hollywood

Showmen, Sell It Hot! (2013)

Movies As Merchandise in Golden Era Hollywood

by John McElwee
(in English)

Subject: Economy

> On a related topic:

Des ciné-goûters aux séances pour les cinéphiles : Le cinéma dans les Instituts français et les Alliances françaises

Des ciné-goûters aux séances pour les cinéphiles (2021)

Le cinéma dans les Instituts français et les Alliances françaises

Dir. Giusy Pisano

Subject: Economy

Une histoire du cinéma américain:Stratégies, révolutions et mutations au XXe siècle

Une histoire du cinéma américain (2016)

Stratégies, révolutions et mutations au XXe siècle

by Joël Augros and Kira Kitsopanidou

Subject: Economy

Hollywood à la conquête du monde : Marchés, stratégies, influences

Hollywood à la conquête du monde (2010)

Marchés, stratégies, influences

by Nolwenn Mingant

Subject: Economy

France / Hollywood: Echanges cinématographiques et identités nationales

France / Hollywood (2002)

Echanges cinématographiques et identités nationales

Dir. Martin Barnier and Raphaëlle Moine

Subject: Economy

Hollywood:L'âge d'or des studios

Hollywood (1987)

L'âge d'or des studios

by Douglas Gomery

Subject: Studio > Hollywood

Mondes du cinéma 09:des salles aux galeries

Mondes du cinéma 09 (2016)

des salles aux galeries

Collective

Subject: General

Note: A book on a slightly gray background is a book that is no longer currently published or that may be difficult to find in bookstores. The shown price is that of the book at its release, the price on the second-hand market may be very different.
A book on a beige background is a book published in a language other than French.

23663 books listed   •   (c)2014-2024 livres-cinema.info   •